Is Veganuary killing vegan businesses?

I spoke to the owner of a vegan small business last week who is considering their options after a downturn in trade.

This year, in particular, has seen a huge rise in the number of vegan products on supermarket shelves. I’ve even written about it myself.

The Greggs release of their vegan steak bakes brought about a similar explosion in PR as the Greggs vegan sausage rolls row – boosting the profile of Greggs and Piers Morgan – and to a lesser extent veganism. The fact both products were already widely available as a vegan version in other shops was lost on absolutely everyone.

But the fact said bakes and sausage rolls are so cheap means that small businesses simply cannot compete. People are buying a vegan steak bake from Greggs and then make a token purchase from the small trader – and these token gestures are not enough to sustain a viable business

I noticed a post on Facebook last week about a small vegan business closing soon, and she raised many of the issues addressed in this blog.

The fact people are struggling financially – especially during January, means that supermarkets are able to tap into the Veganuary market and push the ethical vegan traders out. I understand fully why it’s Veganuary and not Vegurary – New Year’s resolutions and a healthy new year – and it has a ring to it – makes perfect sense. I just wish that more independent vegan traders are promoted alongside the big-name launches.

The Christmas Vegan Festival I co-organise saw a drop in numbers this year, but was still a great success, I believe people will save their money and spend at similar events – but vegan businesses need all of the vegan events they attend to be successful in order to continue trading – or in the case of High Street firms need people to go to them at lunchtime instead of the local supermarket od big name brand. A point raised by this blog.

Of course, I understand that some vegans simply have to go for the cheapest option, that for me is buying veg from the local market and cooking from scratch. It’s worth remembering that many of the products from independent traders are hand-made, not mass-produced like those on supermarket shelves.

I, like many older vegans, grew up when supermarkets had no vegan options and I, like others, managed to get by just fine by cooking from scratch and supporting the few vegan traders out there. It’s also worth remembering that independent traders are often solely vegan – unlike supermarkets and their ilk – they do not have a separate pot for vegan money and meat product money – the same applies to takeaway branches now offering a token vegan burger.

It must be pointed out that the issues raised in this blog also applies to fruit and vegetables – which last longer and taste nicer when purchased from your local market.

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