A city’s first vegan festival – an insider’s view

 

We don’t know exactly how many people attended the Thrive Vegan Festival in Peterborough, all we know was it was an overwhelming success.

We put it together in a couple of months. Our small team, spearheaded by Kim Coley, of Soul Happy Well Being Centre in the city, booked the stalls, organised the workshops, the venue, the layout, the rules and regulations and managed to really put veganism on the map in our little UK city.

Kim hosts and I help with Peterborough Vegetarian and Vegan Group’s monthly foodshare, it was this group which was the catalyst for the event. The Thrive Tribe formed with the sole aim of bringing a vegan Christmas fair to life. Peterborough had never held a vegan event. Smaller towns and cities like Boston, Louth and Lincoln had, so we wanted to get in on the action, and boy did we succeed!

We couldn’t have done it without a lovely band of volunteers, who manned the door, filled the goodie bags, served tea and coffee, helped at the video booth, manned the kids’ room and so much more.

Yes, there were issues, mainly because the event was so much more successful than we could ever have dreamed. There were animal rights groups, vegan food, vegan clothes, vegan chocolate, vegan cakes, vegan cheese, vegan cosmetics – you name it, we had it.

The workshops covered everything from vegan motherhood to making curry via Cath Kendall and John Curtin. And, yes it was heaving, busy, packed, a joy to behold for those of us who had worked so hard at pulling it off.

But it was also rewarding beyond belief. I wrote the terms and conditions, designed the receipts and checked people’s public liability insurance. I kept people up to date via email and also worked on some of the PR for the event. Informing the local press and radio and getting the message spread across social media helped enormously. We also conjured up the hashtag #thriveveganfestival in advance of the event to help people get the word out.

The help the people at the venue gave us on the day and in advance was invaluable – we actually called them because the toilets had run out of loo roll! We also had a minor issue with one of the electric points tripping – which was very annoying for the two food vendors affected. Luckily, it was sorted out and both stalls enjoyed a bumper trading day. Sadly, one outside food vendor didn’t make it due to breaking down on the way.

One of the best things for me about attending such events is actually talking to people. I get so inspired by other activists and vegans, it’s always brilliant to hear different perspectives and ideas, and there was plenty of that on Sunday. It’s also great to see the vegan community pull together to make things like this happen.

IMG-20181127-WA0017

It’s also amazing to see how many vegan small businesses there are now. There are many of these events up, down and around the UK now and there are different independent companies at each and every one! Isn’t it fantastic to see so many entrepreneurs putting ethics at the heart of their working lives?

Every event I go to adds new vegan delights to my kitchen cupboards. This time I was over the moon to buy vegan BBQ sauces from Callowfit (www.musclefinesse.com) – they have a brilliant range of dressings and sauces and they are based in Peterborough  too!

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s