Why are vegans portrayed so negatively in the Press?

Newspaper slamming veganism

Vegans are in the news a lot.

Veganism seems to generate debate on comment boards, so news sites like stories about us.

The growth in veganism has become a huge talking point and with it comes the inevitable backlash.

The phrase “militant vegans” seems to be applied to any vegan activist. Papers such as the Mail and Metro who use detrimental phrases such as this do seem to spend an extraordinary amount of time publicising vegan-related articles.

https://metro.co.uk/2018/12/17/militant-vegans-target-the-turkey-aisle-in-waitrose-8257667/

https://www.dailymail.co.uk/news/article-6539063/Counter-terror-police-brought-help-tackle-militant-VEGANS.html

Constant attacks from the likes of Piers Morgan only help to publicise veganism and provide vegans with their own media villains

https://www.dailymail.co.uk/news/article-6564267/Piers-Morgan-tries-new-Greggs-vegan-sausage-roll-spits-bin.html

The Greggs vegan sausage rolls received a lot of free publicity from bad old Piers – all publicity is good publicity, after all. Piers himself received a lot of free airtime through his anti-vegan tirades. Maybe he was hoping for some free bacon for his trouble?

Both the Telegraph and Mail have a solid middle England readership – that readership includes farmers and we must not forget that the meat and dairy industries are worth billions.

The worth of the vegan pound may be on the increase, but, sadly, it still pales into insignificance next to the animal agriculture pound.

This article from January 2018 gives you some idea of the rise in veganism internationally.

https://foodrevolution.org/blog/vegan-statistics-global/

In 2019, the figures  must be even better with Veganuary reporting its most successful year so far – https://veganuary.com/blog/a-quarter-of-a-million-people-try-vegan/

There have been reports of the dairy industry and other farmers starting to feel the impact of veganism – https://www.veganfoodandliving.com/dairy-industry-crisis-teenagers-ditch-milk/

Therefore, demonising the lifestyle through the use of terms such as “militant vegan” can sell an agenda to lessen this impact. Positive posting about their industry can also help to counter the rise in veganism – https://www.nationalchickencouncil.org/about-the-industry/statistics/per-capita-consumption-of-poultry-and-livestock-1965-to-estimated-2012-in-pounds/

That rise, albeit posted by the industry itself, is pretty alarming – as is the rise in intensive farming.

That is one thing that worries me about the rise in veganism in the short term – the cutting of corners until the square becomes a circle by the meat industry in the hunt for more profit against any falling sales. We have seen with the likes of the persecution of badgers in the UK the lengths the industry will go to protect its interests.

Although, other articles suggest the rise in meat consumption isn’t such a good thing – https://www.theguardian.com/environment/2018/jul/19/rising-global-meat-consumption-will-devastate-environment

The fact this is published by the Guardian is also notable – it’s the audience is mainly middle class, liberal and left-leaning – the stereotypical vegan in other words.

Linked to this we have the Februdairy campaign:  https://www.lep.co.uk/news/business/are-you-ready-for-februdairy-1-9566906

Obviously, supermarkets can’t ignore the rise in veganism – but there does seem to be a hint of guilt around the constant vegan bashing – not only in headlines, but in the comment sections of online stories about vegans and, disturbingly, it seems to be creeping into real life too.

https://metro.co.uk/2019/01/25/vegan-schoolboy-14-punched-bully-tried-force-feed-bacon-8393291/

Yes, there is a dark side to the anti-vegan propaganda and, of course, there is more than a hint of the “do not challenge the status quo” mentality rocking all over the discourse of the argument. “eating meat is tradition”, “we’ve always eaten it” and “this farm has been in my family for generations” is the kind of thing we hear.

Maybe there’s a little bit of guilt in there too – people want to hide away from the cruel reality of slaughterhouses – an “out of sight out of mind mentality”, which manifests itself in online attacks on those who choose not to hide away from reality.

There is a certain amount of hypocrisy there as stories about extreme cruelty to dogs and cats receive prominent coverage. Interestingly, there have also been stories about cruelty to pigs on farms – but, in a way, it is suggested that this is the exception and not the rule.

https://inews.co.uk/news/uk/pig-farm-workers-guilty-animal-cruelty/

Vegans are constantly being told not to “force their opinions down everybody’s throat”, the problem lies in the fact that it’s the very same people saying this that are forcing their views down vegans’ throats.

 

The veganic threat to society

As Veganuary begins the UK’s national media is in turmoil over veganism!

Are vegans weak “snowflakes” or dangerous militants? Maybe we’re both – maybe we’re militant snowflakes causing an avalanche of devastation om the heads of those involved in the meat industry – or maybe we’re just people who don’t eat animal products.

The truth is we’re all of these things – and more.

Today’s blog is brought to you by a Daily Mail headline – I’m not proud of it, but it comes in response to a programme about us on British television this week!

https://www.dailymail.co.uk/news/article-6539063/Counter-terror-police-brought-help-tackle-militant-VEGANS.html?fbclid=IwAR0ITqlKis70HKKPI8zXM9rphAC1hAv_hp9bV9B-6iZ12Ygq5j_czD8b0TI

Yes, we’re such a threat with our “grass-eating” ways, that they’re dedicating whole television shows to how we could bring down meat-eating society as we know it.

Of course, the truth is we’re upsetting the status quo. Yep, we’re veganing all over the world – our products are filling supermarket shelves, our adverts are screaming loud and proud from billboards and celebrities are lining up to love us or hate us – we even have our own vegan band staring Moby, Miley Cyrus, a couple of Def Leppard, Brian Adams  and Rob Zombie – it sounds very odd indeed – but so does the concept of militant snowflakes bringing down consumerism as we know it, so it kind of fits.

The irony is that as one industry receives a captive bolt gun to the head, another rises from the organic soil of compassion – yes, consumerism is getting behind veganism as companies cling to the rolling meat-free bandwagon for fear of missing the ethical train in their bid to make their company as green as possible – or to make it look as green as possible.

Of course, vegans are passionate people – some of us even demonstrate – shock horror – and we express our opinions on social media too – some vegans are even militant enough to write a blog – imagine that!

Coincidentally, it’s the start of Veganuary this week – or is that a coincidence at all? I doubt it. As somebody signs up to go vegan for a month every eight seconds, the vegan success story is seriously worrying the meat and dairy lobbies it seems – how dare people lead a revolution based on compassion? How dare they change the way we think?

It’s easier for elements of the Media to concentrate on what they perceive as negative elements of veganism – while forgetting the scenes of animal abuse which come from the UK every day – scenes from inside slaughterhouses and dairy farms – you know, the status quo they are trying to protect….

This is just my way of saying happy Veganuary, and if you haven’t already, give an animal-free diet a go, it’s easier than you think….

https://veganuary.com/