Peterborough’s Christmas Vegan Success

Crowd an stall shot of Thrive 3 - Peterborough Vegan Christmas Festival

Thrive Peterborough Christmas Vegan Festival was another success for the Thrive Tribe.

Held on Saturday, November 23, in Peterborough, it was the third Thrive event following a ticketed summer gathering.

I am, of course, a member of said Thrive Tribe and one of the four organisers of Peterborough’s number one vegan Christmas festival – along with Kim, Nicola and Kelly.

I wanted to give you an insight into the organisation and motivations behind such an event.

Work actually began back in June when the Thrive summer event was still being planned. Even starting so far ahead, we were unable to find a venue in Peterborough available on the Sunday we wanted, hence we had to hold it on a Saturday this year.

We did, however, find a bigger venue next to an out of town shopping area with free all-day parking.

Parking and the venue being too packed were the common complaints from the first vegan festival we put on (I blogged about it – https://veganonadesertisland.com/2018/11/27/a-citys-first-vegan-festival-an-insiders-view/ ), so we listened to people’s views and booked a similar number of stalls in a larger hall.

This worked very well – accessibility is an important issue to me – I want everyone to be able to come and enjoy the day – parents with pushchairs, those in wheelchairs and people who aren’t good in crowds included – I think we succeeded in this aim.

One of the pleasant surprises for me was the number of local independent vegan businesses who applied for stalls – and it was great to see how well they did on the day.

We don’t have an estimate of the number of visitors at the time of writing, but I’d say it was slightly fewer than the 2,000 who visited last year – I put this down to it being held on a Saturday. More people work Saturdays than Sundays and more events are also held on a Saturday.

Booking stalls was surprisingly easy. We posted the event on Facebook and Instagram and the applications began to roll in.

I designed an application form and a list of terms and conditions and we set about organising meetings to discuss applications.

We then started to confirm vendors, promote them through social media and collect public liability and food hygiene certificates.

Things like not blocking fire escapes, electrical requirements (we had to hire two generators after discussions with an electrician) and what the venue would and wouldn’t allow all had to be taken into consideration.

For a small group of people working voluntarily, a lot of work goes into putting on such events – and we were working on the day too – marking out the floor for stalls, making sure everyone was OK, dealing with any issues and overseeing the volunteers, workshop rooms, photo booth and kids’ craft areas.

In the weeks before the event, we went on a PR drive, sending out press releases and printing flyers to hand out to businesses which were likely to attract interested customers. There’s no point in putting on an event if people don’t know about it – and we wanted everybody who might be interested to know about it.

A huge plus for us on the day was the presence of Hench Herbivore – a well known social media star who proves how fit and strong vegans can be.

Stalls at the event included doughnuts, cakes, cheeses, dog treats, candles, toiletries, pressure groups, skincare, food, drink and so much more – people forget how big veganism is now – it really has become an economic force to be reckoned with in the modern age.

However, my main reason for getting involved is simply to spread the vegan message in Peterborough. At the time of our first vegan festival, nobody had done it here before and I wanted to see that change. I travelled to vegan fairs and I wanted one on my doorstep – therefore, if nobody else was doing it then why shouldn’t I? And when Kim came to us with the idea, I jumped at the chance of getting involved (I already co-ran the Peterborough Vegetarian and Vegan group with Kim).

In conclusion, the hard work is worth it – but if you want to bring a similar event to your town on a DIY ethos, talk to people who have put of similar events – there’s a lot to think about before going ahead. But vegans are friendly people and vegan business owners are among the friendliest of all.

Crowd an stall shot of Thrive 3 - Peterborough Vegan Christmas Festival

A city’s first vegan festival – an insider’s view

 

We don’t know exactly how many people attended the Thrive Vegan Festival in Peterborough, all we know was it was an overwhelming success.

We put it together in a couple of months. Our small team, spearheaded by Kim Coley, of Soul Happy Well Being Centre in the city, booked the stalls, organised the workshops, the venue, the layout, the rules and regulations and managed to really put veganism on the map in our little UK city.

Kim hosts and I help with Peterborough Vegetarian and Vegan Group’s monthly foodshare, it was this group which was the catalyst for the event. The Thrive Tribe formed with the sole aim of bringing a vegan Christmas fair to life. Peterborough had never held a vegan event. Smaller towns and cities like Boston, Louth and Lincoln had, so we wanted to get in on the action, and boy did we succeed!

We couldn’t have done it without a lovely band of volunteers, who manned the door, filled the goodie bags, served tea and coffee, helped at the video booth, manned the kids’ room and so much more.

Yes, there were issues, mainly because the event was so much more successful than we could ever have dreamed. There were animal rights groups, vegan food, vegan clothes, vegan chocolate, vegan cakes, vegan cheese, vegan cosmetics – you name it, we had it.

The workshops covered everything from vegan motherhood to making curry via Cath Kendall and John Curtin. And, yes it was heaving, busy, packed, a joy to behold for those of us who had worked so hard at pulling it off.

But it was also rewarding beyond belief. I wrote the terms and conditions, designed the receipts and checked people’s public liability insurance. I kept people up to date via email and also worked on some of the PR for the event. Informing the local press and radio and getting the message spread across social media helped enormously. We also conjured up the hashtag #thriveveganfestival in advance of the event to help people get the word out.

The help the people at the venue gave us on the day and in advance was invaluable – we actually called them because the toilets had run out of loo roll! We also had a minor issue with one of the electric points tripping – which was very annoying for the two food vendors affected. Luckily, it was sorted out and both stalls enjoyed a bumper trading day. Sadly, one outside food vendor didn’t make it due to breaking down on the way.

One of the best things for me about attending such events is actually talking to people. I get so inspired by other activists and vegans, it’s always brilliant to hear different perspectives and ideas, and there was plenty of that on Sunday. It’s also great to see the vegan community pull together to make things like this happen.

IMG-20181127-WA0017

It’s also amazing to see how many vegan small businesses there are now. There are many of these events up, down and around the UK now and there are different independent companies at each and every one! Isn’t it fantastic to see so many entrepreneurs putting ethics at the heart of their working lives?

Every event I go to adds new vegan delights to my kitchen cupboards. This time I was over the moon to buy vegan BBQ sauces from Callowfit (www.musclefinesse.com) – they have a brilliant range of dressings and sauces and they are based in Peterborough  too!