Indulgent vegan lunch treat

CO-OP Sweetcorn Fritter & Pineapple Salsa sandwiches

Limited Edition – £2.50 for two.

 

IMG_4008

If you’re looking for a vegan summer lunch treat and are feeling flush, these are a welcome addition to the choices out there.

The fruity hit of pineapple, the slight zing of salsa heat, the crunch of veg and pleasant taste of the red pepper bread are all reasons to indulge with this summer treat.

On the other hand, the price tag and an ingredients list that would pass for the first chapter of a novel are the downside that scream “buy some strawberries instead”.

Of course, it’s positive that High Street supermarkets are embracing veganism – but that’s probably the marketing execs getting their backsides into gear rather than any long-term romance with ethical living. Either way, it annoys the NFU, so can only be seen as a good thing. And, it’s the CO-OP the only vaguely ethical supermarket – or, at least, the least unethical supermarket, in the UK, so, their vegan output really does have to be taken seriously.

Sadly, this branch’s (Orton Centre, in Peterborough) is seriously lacking in the vegan-friendly freezer department – so one can’t have everything it seems.

Back to the sarnies – and you could have eaten both in the time it took to read the above – they smell nice, they look nice and they taste quite good. The cool salsa dominated taste-wise and the aforementioned hit of fruit is nice, but I wasn’t blown away – even spice-wise or, indeed, taste-wise in general.

They do lack a “wow” factor, and that is a bit of an issue for me. There is nothing in the vegan rule book that says we can’t enjoy utterly fantastic food. We should not expect bland or “OK” vegan options – we deserve to be bowled over with tongue orgasms every time we pay over the odds for vegan food many think we should be “grateful to have”.

Given this, an indulgent price should be reflected in the taste of the product – so, CO-OP, close but no cigar.