As we race into 2020 and another promising start to Veganuary, it seems that retailers are falling over themselves in a bid to get some of the vegan pounds – especially since 300,000 people have signed up to take part this year. That’s in addition to the vegan army already marching through the world’s supermarket aisles.
With Greggs receiving most of the publicity in the new year for their Vegan Steak Bake the predictable response on every Facebook thread was “It’s not a steak bake if it’s vegan”. One would think that non-vegans are becoming seriously obsessed with all things vegan – their displeasure is seriously good publicity though, I think Piers Morgan alone drove Greggs Vegan Sausage Roll Success Van.
For me personally, it was the Iceland Vegan Cheese and Onion Pastie I was most excited about. As a vegan of 20 years, that is the thing I still miss and I was heartbroken that my local branch had sold out this afternoon. I had one from an independent vegan shop in Leicester a few years ago and that one was divine, so I’m hoping for more of the same from Iceland. I did notice, however, they now have No Yolk Vegan Mayo and Piri Piri Mayo, which I can’t wait to try and they’ve added mushroom steaks to the range too. Mushrooms are my favourite food in the world – so I’m excited about these too.
In the battle for publicity pixels, KFC has been biting hard at Gregg’s heels with their Vegan Chicken Burger. And, while this means that young vegans can eat fast food with their meat-eating friends without feeling left out, it also provokes fierce debate on vegan forums. Personally, I’d never eat in KFC or McDonalds, their direct link to the meat industry makes it hard for me to stomach, but not all vegans agree with me.
Something else which excited me was the Tofish and Chips addition to MArks & Spencer’s Plant Kitchen range, Sadly the vegan fish is tasteless and you get about seven chips with it. I had half a packet of their Dirty Fries with the meal too and I was still left wanting more. Some vegan meals are better than others.
It does seem much easier to eat a vegan diet these days, but it’s also much easier to live on processed food alone. This article is about the mass of new lines on supermarket shelves this Veganuary.
When I became vegan, you could only really get processed vegan food from the local health food shop and I’m sure many vegans cooked from scratch out of necessity. So it was the launch of Jack Monroe’s Veganish which excited me most. I’ve long been an advocate of cheap and easy vegan cooking and Jack’s recipes are absolutely spot on in that respect. Very tasty too.
I am optimistic about the growth in veganism but would like to see more people using smaller independent fully vegan traders.