Vegans are in the news a lot.
Veganism seems to generate debate on comment boards, so news sites like stories about us.
The growth in veganism has become a huge talking point and with it comes the inevitable backlash.
The phrase “militant vegans” seems to be applied to any vegan activist. Papers such as the Mail and Metro who use detrimental phrases such as this do seem to spend an extraordinary amount of time publicising vegan-related articles.
Constant attacks from the likes of Piers Morgan only help to publicise veganism and provide vegans with their own media villains
The Greggs vegan sausage rolls received a lot of free publicity from bad old Piers – all publicity is good publicity, after all. Piers himself received a lot of free airtime through his anti-vegan tirades. Maybe he was hoping for some free bacon for his trouble?
Both the Telegraph and Mail have a solid middle England readership – that readership includes farmers and we must not forget that the meat and dairy industries are worth billions.
The worth of the vegan pound may be on the increase, but, sadly, it still pales into insignificance next to the animal agriculture pound.
This article from January 2018 gives you some idea of the rise in veganism internationally.
In 2019, the figures must be even better with Veganuary reporting its most successful year so far – https://veganuary.com/blog/a-quarter-of-a-million-people-try-vegan/
There have been reports of the dairy industry and other farmers starting to feel the impact of veganism – https://www.veganfoodandliving.com/dairy-industry-crisis-teenagers-ditch-milk/
Therefore, demonising the lifestyle through the use of terms such as “militant vegan” can sell an agenda to lessen this impact. Positive posting about their industry can also help to counter the rise in veganism – https://www.nationalchickencouncil.org/about-the-industry/statistics/per-capita-consumption-of-poultry-and-livestock-1965-to-estimated-2012-in-pounds/
That rise, albeit posted by the industry itself, is pretty alarming – as is the rise in intensive farming.
That is one thing that worries me about the rise in veganism in the short term – the cutting of corners until the square becomes a circle by the meat industry in the hunt for more profit against any falling sales. We have seen with the likes of the persecution of badgers in the UK the lengths the industry will go to protect its interests.
Although, other articles suggest the rise in meat consumption isn’t such a good thing – https://www.theguardian.com/environment/2018/jul/19/rising-global-meat-consumption-will-devastate-environment
The fact this is published by the Guardian is also notable – it’s the audience is mainly middle class, liberal and left-leaning – the stereotypical vegan in other words.
Linked to this we have the Februdairy campaign: https://www.lep.co.uk/news/business/are-you-ready-for-februdairy-1-9566906
Obviously, supermarkets can’t ignore the rise in veganism – but there does seem to be a hint of guilt around the constant vegan bashing – not only in headlines, but in the comment sections of online stories about vegans and, disturbingly, it seems to be creeping into real life too.
Yes, there is a dark side to the anti-vegan propaganda and, of course, there is more than a hint of the “do not challenge the status quo” mentality rocking all over the discourse of the argument. “eating meat is tradition”, “we’ve always eaten it” and “this farm has been in my family for generations” is the kind of thing we hear.
Maybe there’s a little bit of guilt in there too – people want to hide away from the cruel reality of slaughterhouses – an “out of sight out of mind mentality”, which manifests itself in online attacks on those who choose not to hide away from reality.
There is a certain amount of hypocrisy there as stories about extreme cruelty to dogs and cats receive prominent coverage. Interestingly, there have also been stories about cruelty to pigs on farms – but, in a way, it is suggested that this is the exception and not the rule.
Vegans are constantly being told not to “force their opinions down everybody’s throat”, the problem lies in the fact that it’s the very same people saying this that are forcing their views down vegans’ throats.