Vegans just have to (sausage) roll with it

What’s the new Greggs’ Vegan Sausage Roll like?

That isn’t a rhetorical question, I really want to know – well, sort of, I can’t afford one right now.

I used to love the Holland and Barrett ones – cold and dipped in soup or warm and covered in ketchup – we all have different ways of eating sausage rolls – right?

The Linda McCartney ones are divine hot and the little Tesco own ones are cheap and my choice to stick in my pocket while I’m at work. The best ones, of course, are those made at home – with an array of vegan sausages available, it really isn’t that hard. Here’s an example: https://www.thevegspace.co.uk/recipe-easy-vegan-sausage-rolls/

While in Blackpool last summer, my friends were raving about the vegan-friendly sausage rolls at the Poundbakery – two for a quid apparently. I found a pie shop which had vegan pies instead, but I love the idea of cheap vegan food – I’m a working-class lad on a part-time wage, the falafel and avocado generation might as well inhabit a different planet to me.

But why all the fuss? Seriously. A new vegan product is rolled out as Veganuary launches its most successful campaign ever – so, why all the fuss?

Well, most of us who have been vegan for more than a couple of years have had issues with finding vegan-friendly food either locally, while we’re out, or at an affordable price – and since the advent of social media, vegans have become experts at doing marketing departments’ jobs for them. Although, the Twitter responses of Greggs have helped to propel the pastry product into the national spotlight: https://www.livekindly.co/greggs-shuts-down-piers-morgan-hating-on-vegan-sausage-roll/

greggs tweet

Of course, all publicity is good publicity, so enter stage right, the pantomime villain in the shape of Piers Morgan.  As you will have heard unless you live under a rock on the Planet Omnivore in the outer reaches of the Carnivorous Way system, you will have realised that the elation of Piers to vegan hate figure cause célèbre has not only helped Greggs boost their profits but has also helped to raise the profile of the man we all like to hiss at. Rumours that they share a PR company do seem more and more likely.

So, my friends, this is veganism in the 21st century – social media veganism if you will…. And, while I realise that social media is great for spreading the V-word, it can also dilute the message. For me it isn’t about sausage rolls, pantomime villains and PR stunts, it’s about getting more people to stop eating animals, to get more farmers to stop breeding animals for slaughter and for more people to make the connection between animal rights and what’s on their plate.

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